World-Leading Integrated Resort & Entertainment Innovator

Enabling the 24/7 digital concierge for a Las Vegas hotel

Enhancing & providing a seamless guest experience and reducing the front desk load through a solution built on a modern, future-ready & scalable platform.
50k - 70k

Engagements per month

40%

Users highly engaged with the solution

10%+

CTR for marketing campaigns

Customer overview

The Cosmopolitan of Las Vegas stands as a luxurious oasis amidst the dazzling lights and energy of the iconic Las Vegas Strip. Its distinctive architecture features vertical multi-towers, offering unparalleled views of the cityscape. Further, the Cosmopolitan offers VIP access, exclusive rewards through the Identity Membership and Rewards program, and a 24/7 digital concierge named Rose. Whether you’re sipping cocktails during Cocktail Hour or marvelling at the city lights, this hotel promises an unforgettable Las Vegas experience.

Challenge

Cosmopolitan Hotel of Las Vegas has a vibrant, witty, and mischievous digital concierge called Rose. Rose had been created using a bot platform which is being sunset. The need was to re-architect Rose on a modern, future-ready, and scalable platform. The objective was to provide all the functionality available and enhance functional or technical architecture wherever possible.

Solution

Accellor built a powerful AI-driven agent solution based on Microsoft Bot framework and Azure ML to replace the existing bot. ​It allowed for The Cosmopolitan to provide an immersive and engaging experience while positively impacting the guest experience right from check-in to post departure via Rose, which is available via SMS messaging, Facebook messenger and Cosmopolitan’s website. Rose provides guests with useful, relevant & timely information including room ready and other notifications, and dining recommendations, as well as enable guests to order & request room service. The AI agent solution also enabled a hand-off to a human in case of complex queries and allows The Cosmopolitan to run marketing campaigns through Rose.​

Benefit

The AI Agent solution powering Rose handles about 50k-70k engagements per month, with about 90% of the conversations handled by the AI Agent, reducing the load on the front desk. About 40% of the users were highly engaged with the solution. The CTR for marketing campaigns sent through Rose is over 10% and increasing.

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