Accellor utilized predictive analytics to uncover growth opportunities and fostered business expansion by optimizing key processes.
The client was embarking on a comprehensive journey to enhance both top-line and bottom-line profits. They had meticulously pinpointed several crucial areas to focus on. At the forefront, they aimed to leverage predictive analytics to transform their top-line profits by identifying lucrative opportunities to expand their business with existing customers and uncover new customer segments ripe for growth.
Additionally, they sought to streamline and optimize their internal processes to significantly elevate their Customer Satisfaction (CSAT) scores. A critical part of this goal was to gain a deep understanding of the various sub-processes within Loan Processing, identifying potential bottlenecks and opportunities for acceleration, thereby enabling quicker loan application processing and a marked improvement in CSAT.
Furthermore, their vision included enhancing the scalability of their processing applications. This was crucial to support their large partners more effectively. To achieve this, they were exploring new and more efficient channels for accepting loan applications and providing real-time progress updates, ensuring a seamless and more responsive service experience.
The client engaged with Accellor to address these strategic areas. Accellor brought to the table a suite of advanced solutions, starting with the development of a Predictive Analytics Dashboard. This dashboard seamlessly integrated high-value market data from notable providers such as EDA Data and Equifax Paynet. By doing so, it enabled the identification of potential peaks in new credit lines, thereby empowering account owners to proactively conduct targeted customer outreach.
Accellor also implemented state-of-the-art Dashboards using CRM Analytics. These dashboards were instrumental in gaining valuable insights into operational metrics, identifying the best and worst-performing partners based on total business volume and operational efficiency. This data-driven approach facilitated more informed decision-making and strategic planning.
Furthermore, Accellor developed Secure APIs to integrate with the client’s existing infrastructure. These APIs empowered large partners to submit loan applications electronically with greater ease and efficiency. Additionally, the APIs provided real-time updates on application statuses, enhancing transparency and communication throughout the loan processing pipeline.
The client experienced a substantial increase in their share of business from existing customers thanks to the robust capabilities of Predictive Analytics. They were able to identify critical partners to focus on, thereby optimizing processes to significantly boost business growth. The streamlined processes did not only enhance operational efficiency but also contributed to a remarkable improvement in the client’s CSAT scores. Moreover, the scalability of their business operations saw a noteworthy enhancement. By facilitating the API channel, large partners could now engage more effectively, leading to an overall uplift in business scale and operational throughput.
