Accellor optimized the website for this hospitality organization reliant on it for business growth resulting in improved performance, higher SEO rankings and cost savings
The client transacts millions of pounds of their business through their website. Though the website was functional, they faced several significant challenges that were hindering the growth and efficiency of their operations. Poor SEO performance was a critical issue, leading to decreased visibility and reduced traffic to the website. Maintaining and updating the website proved to be cumbersome and time-consuming, preventing the customer from making quick adjustments or improvements. The long time-to-market for new features delayed the rollout of enhancements and innovations, impacting customer experience. Additionally, integrating backend services was notably complex, resulting in inefficiencies and operational difficulties. The high cost of the commercial-off-the-shelf (COMS) Content Management System (CMS) added to their financial burdens, limiting their ability to invest in other crucial areas.
Accellor was engaged by our client to help assess their website and address their challenges. Leveraging our deep expertise and innovative approach, Accellor built a state-of-the-art replacement website that significantly improved various aspects of their online presence. The new website delivered higher SEO rankings, ensuring better visibility and increased traffic. By eliminating technical overheads, we facilitated smoother and more efficient website maintenance. The improved time-to-market for new features allowed the customer to swiftly implement enhancements, keeping the website dynamic and user-friendly. Accellor replaced the cumbersome COTS CMS with an open-source solution, which proved to be more cost-effective and flexible.
Accellor deployed a digital development team that worked closely with the client to understand their specific needs and tailor the solution accordingly. Remarkably, the new website was delivered under 6 months, a testament to our commitment to efficiency and collaboration. The implementation included a new front-end framework, providing a modern and intuitive user interface. Services to connect the backend reservation management systems ensured seamless integration and improved operational efficiency. Additionally, a customer personalization platform was introduced, enhancing user experience by delivering customized content and recommendations.
This transformative project has enabled the customer to achieve a significant leap in operational efficiency and customer engagement. The improved SEO ranking has resulted in better visibility and an increase in traffic, while the enhanced user experience and seamless backend integration have bolstered customer satisfaction. The decision to use an open-source CMS has reduced costs and increased the website’s flexibility and scalability, setting a strong foundation for future growth.
