Using Bluetooth, NFC, QR code and contactless sign-in capabilities of smartphone and tablet devices, the Microsoft Retail Experience app creates a virtual layout of the store environment where physical tags lead the user to digital touchpoints on the app. Users can scan items to see more information, and search for items on the app to find them in store. Interactive layouts provide detailed store guides for staff to setup their shelves and displays per recommended guidelines.

Store layouts and product display is a complex science. Using the app staff are able to adapt their physical layouts, as well as alter layouts to receive dynamic recommendations for best positioning and reach.

Videos, product reviews, service information and supporting material are all made available through a single interface. Users can pull up any and all information available for a product; including pricing, bundling, offers, availability, and promotions to provide customers with answers to every question.